Bear Grylls in Outside

[RYP]

Reading the PR piece. Its pretty interesting that he doesn't realize that all his endorsements expected him to be on TV when they wrote him checks and made all that product. Looks like the wheels are falling off his adventure bus. He brings up an interesting point. Being adventurous and being TV friendly are too different things. He thinks people love hi energy entertainment like Steve Irwin. Steve Irwin is dead and his croc empire augured into the ground.

Bear was on a steep career dive based on his ratings going from 3.5M to a quarter of that. He was not doing anything worth watching. I think his mistake was instead of stepping up his game and actually doing something adventurous with his series, he just did cheap parlor tricks and became a parody.

He will pop up somewhere but my advice is for him to actually get into the shit and impress by doing, not pretending.