by HockeyGuy » Tue Apr 20, 2010 9:57 am
Welcome to the Leaf nation...
One of the unshakeable tenets of faith in the sports business is that a team’s performance is usually reflected in its television ratings.
Winners draw big audiences, losers not so much.
But when it comes to the Toronto Maple Leafs, you can pretty much throw that old belief out the window.
Despite a horrific start that all but doomed Toronto’s favourite losers to yet another season out of the playoffs right out of the gate, the team was a big winner on television.
“In every other case, a bad team kills ratings,” says TSN president Phil King. “Not with the Leafs.”
Its regional ratings on Rogers Sportsnet Ontario rose to an average of 656,400 per game, a 106 per cent increase over last year. Only the Ottawa Senators’ 111 per cent increase was better, though the sens’ improvement at least provided some logic for its 153,000 average.
Hockey Night in Canada’s early game, which usually put the Leafs in the national spotlight, averaged a record 1.8 million viewers — a 45.9 per cent increase over last season.
Over on TSN, NHL audiences for games involving Canadian-based teams averaged 714,000, a 66.4 per cent increase over last season.
The main reason for that increase?
You guessed it: the Blue, White and Lousy. Their 17 games on TSN topped all with a 1 million average.