http://www.thestar.com/news/world/artic ... -can-for-5
Scotch lovers to be offered their whisky in a can for $5
Published On Mon Jan 09 2012Email Print (5)
It may soon be possible to quaff a dram of Scotch from a can.
Consumers who’d always wanted a two-four of whisky may be able to get their hands on a can soon, Scottish Spirits USA says.
Canada’s omnipotent liquor controls boards are “one of the things that we’re working on,” National Sales Director Bart Schroeder told the Star on Monday.
“It will be available very soon.”
The year-long delay? “Distribution stuff in the United States and Canada.”
Samples? “It’s not sold anywhere yet.”
In the meantime, the year-old Florida company with a Grand Cayman parent organization has been perfecting the “consumer request” of a resealable top on the cans.
Scottish Spirits intends to sell the $5 tins of 350 millilitre, three-year-old single grain Scotch, distilled and aged in Scotland, in six packs at first, although cases of 24 was the original plan.
“Personally, I’m a little leery of it,” said Matt Franck of Toronto’s Scotchblog.ca. “Aluminum is traditionally a reactive material. Who knows how long it will have been in the can?”
The highly regulated Scotch whisky industry, governed by U.K. law, clearly spells out what constitutes Scotch but offers not a word about what you can sell it in.
British Scotch blogger Oliver Klimek asked the Scotch Whisky Association to investigate Scottish Spirits last January, when the dram-in-a-can idea was announced.
The SWA replied, “The label appears to breach the presentation and labelling regulations. We are examining the matter further.”
There is no evidence, the SWA said in 2010, of a distilling plant in Scotland.
“I can’t find anybody who is standing up and saying they’re making it,” Franck said.
“I don’t know anyone who’s ever seen it.”
The company’s bottled Scotch, pictured on the website is described as a “concept” of packaging, not a real product. It’s a top seller in the Grand Caymans, the company said.
The company describes its bottled Scotch as an “exceptional blend of the finest malt and grain scotch whiskies.”
Scotch in a can fails on three counts: Quality, origin and social responsibility, said Franck.
“I’m distinctly unnerved by something that’s 40 per cent (alcohol) wandering around in a can. I can just see someone saying, ‘Oh, I might as well finish it off.’”
The company opened a $25 million bottling and canning plant in Orlando last May with a first-year production capacity of 2 million cases.
Scottish Spirits Ltd., which maintains an office in Glasgow, also announced a scheme to sell $50,000 licence franchises around the world to help “budget whisky producers save import and excise taxes.”
The money from that would help finance the Orlando plant.
“Our main markets are China Mainland, Latin America, Caribbean Islands, USA, Brazil, Africa and Russia,” the company said.
Scottish Spirits Ltd. calls itself the leading whisky exporter in the U.K., exporting its whiskies around the world since 1896.
Those who stir the SHIT pot should have to lick the spoon.